Paving the Way to the Temple of Music
Edward SELER, originally a cabinetmaker, founded his company in 1849 under his own name. His goal was to create upright and grand pianos that not only met the needs of professionals but also made "the path to the temple of music seem within reach for the educated middle class."
Pursuit of Perfection, Unique Innovation
SELER pianos are renowned for their flawless, transparent tone. Their patented super-magnetic action mechanism allows the keys to continue vibrating and resonating even after being pressed, creating a unique and sustained sound.
